Everywhere we look today there are eye-catching designs, from magazines to the internet. This is a high-tech world that requires intelligent ways to get and keep our attention. In the world of marketing, graphics are used to get the message of the brand across. Two very important aspects of design is web and print. Let’s take a look at the key components and differences of the two, in order to understand the unique dynamics of both.
What is Web Design?
Web design is a process of designing and compiling electronic files in order to determine the layout, text, font, color, and images; with the intention of presenting it on a webpage. Web design consists of utilizing design techniques and information in order to quickly grab the attention of the reader, to make them want to know more. Therefore, navigating through the website to get more information. Web design requires top-notch layout and appealing colors to capture an audience visually. The clean structure web design is more inviting when does not bombard the visitor with too many words, unattractive colors and the wrong font. This is why it’s important to know that in web design you can build your own from scratch. The use of css and html coding for the visual aspect, and the highly technical abstract elements which include: usability, ergonomics, layout traditions, user habits, navigation logic and other things that simplify the using of websites and help to find information faster; is what makes web design spectacular. The classical design term includes what we see that draws us in. However, the fundamental principles combined with the visual elements makes a superb experience for the website visitors.
Print design is conveying a specific message to a target audience through visual communication that is ultimately made for printing. Print designs include: newspapers, magazines, flyers, brochures, posters, banners, etc. When printing theses designs, one has to be careful of many things like making sure that it is not too wordy, the font and text is compatible and the right size, the colors pop, and the graphics are eye-catching. In print, you have to be cautious of using the right paper, printer and ink to make sure that there’s no bleeding of the ink or blurry content. These are the things that are very important in print design because they are tangible products that the reader has constant access to. Most local print shops recommend keeping your printing separate from your other design strategies.
One thing to know about design is that, what may look outstanding in web design may look horrible in print design, and vice versa. Size and pixelation that may be unseen on the web will show up completely different, and even blurry when printed. Now, it is clear that web design includes visual and technical abstract elements of design to convey a particular message and information to the viewer- which is constantly being changed. Print design includes a more refined and instant visual, that is tangible and information specific to capture the reader and target audience.
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